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Strategy Gear
In defining the marketing plan of the company, the strategy gear model is being used to segment the
key delivery stages.
Strategy
– The strategy provides focus on specific market and customer needs, in essence it is an
organisations game plan for winning.
For Blaze, its marketing strategy will focus on the following;
Emphasise the product and experience differentiation between itself and other lounges
operating in the market
Create brand awareness of its USP - providing a unique customer experience of luxury that is
unmatched
Ensure that the company is identified with the values of quality, trust and transparency
Create an user experience that relates to building a partnership between members, suppliers,
promoters and itself
Inform target customer of additional benefits, i.e. large networking opportunities, great events
etc
Programs
Tactics
Strategy
