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Positioning Statement
“A place to unwind for people who settle for nothing less than the very best on offer”
Pricing Strategy
The company will generate revenue via two pricing routes as defined below. These pricing routes are
exclusive to what a customer will buy while visiting the lounge
Entrance Fee
Membership:
o
Silver Membership
o
Platinum Membership
In addition to the above, advertisements on the website and PPC will provide additional revenue
sources for the company.
The proposed rate chart for the longer is defined below. There rates are over and above any
transaction that a customer makes
Activity
Price
Advertising on the website
$1 per 1000 page views
Silver Membership
$750 per month
Platinum Membership
$1500 per month
Entry Fee (Non members)
$ 250 per visit
Strategic Alliances
The company proposes to build long term alliances with key event management companies and
performing artists.
