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Executive Summary
The entertainment industry has become an important component for most economies. The growth
and popularity of a city is often linked to the availability of opportunities, where people can build a
strong social life and enjoy the very best that the nightlife industry has on offer.
One of the enchanting features of a region lies in its ability to attract tourists. While natural beauty
cannot be recreated easily, manmade artefacts and attractions have the ability of leaving a lasting
impression on people. Good transportation, a secure environment and availability of bars and
lounges that cater to a cross section of budgets, are some of the key elements of a thriving business
and holiday destination.
The US is well recognised as an attractive place for travellers, with Michigan being a leading business
and travel destination within this region. As with any city that witness’s large movement of
temporary residents and corporate demand for high quality entertainment facilities, the availability
of top end lounges are at a premium.
Blaze, a high quality and luxury lounge is being launched and targeted at people looking for the very
best that are on offer. Based in the city of Michigan, the lounge will cover multiple floors and
demonstrate high quality of comfort
In a competitive industry like hospitality, it is essential that the value of an asset and brand is fully
leveraged so that it creates a win-win situation for all stakeholders. The Party Group, a professionally
run hospitality management organization, believes that The Blaze has the capability to offer the very
best in hospitality and provide an ambiance that is unmatched in the city.
