Bar Lounge - Sample Business Plan - BPlan Experts - page 2

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Table of Contents
Executive Summary................................................................................................................................. 4
Company Overview................................................................................................................................. 6
Mission................................................................................................................................................ 8
Vision................................................................................................................................................... 8
Keys to Success ................................................................................................................................... 8
Company Ownership........................................................................................................................... 8
Products and Services Description.......................................................................................................... 9
Business Model ..................................................................................................................................... 11
Operations Model ................................................................................................................................. 14
On Line Member Registration Process ............................................................................................. 15
Market Analysis Summary .................................................................................................................... 16
Bars, Nightclubs and Drinking Establishments in USA ...................................................................... 16
Alcohol Consumption Pattern in USA ............................................................................................... 18
Beer Industry Overview ................................................................................................................ 21
Craft Beer Industry........................................................................................................................ 21
Wine Sales in USA (in Millions of Gallons): ................................................................................... 22
Top Bars and Nightclubs in USA........................................................................................................ 23
Top 10 Classic Cocktail Lounges in America.................................................................................. 24
Global Trends ................................................................................................................................ 24
Segmentation of Visitors................................................................................................................... 25
Analysis ............................................................................................................................................. 26
Target Market Segment .................................................................................................................... 27
Primary Research .................................................................................................................................. 28
Strategy and Implementation Summary............................................................................................... 33
Business Environment....................................................................................................................... 33
Value Proposition.............................................................................................................................. 34
Competitive Edge.............................................................................................................................. 35
Marketing Strategy ............................................................................................................................... 36
Strategy Gear .................................................................................................................................... 38
Web Plan........................................................................................................................................... 40
Operations Strategy .......................................................................................................................... 41
Positioning Statement....................................................................................................................... 42
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