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The target audience for this venture will be the elite professional, business personnel and travelling
executive/holiday maker looking for something that incorporates a bit of the local ambience into an
evening of relaxation and enjoyment.
The company will initially focus on launching a lounge in Michigan for the fashionable trendsetter.
Over a period of 18-36 months, the company hopes to build a large community of trendy party goers
and strong brand presence to expand and branch out into a dedicated clothing line and TV shows.
This business plan lays out the approach that The Party Group hopes to take while operating Blaze
and potential risks that it may need to overcome in order to provide better realization of the asset
and higher quality of service to its customers.
Highlights
According to financial projections, Blaze does not see any major cash flow problems in the long run.
However, it is being forecast that the first year of operations may prove challenging. High capital
costs, creation of a brand image and operational bottlenecks may have an impact on the overall
profitability in year one.
Over the next three years, it is expected that Blaze will generate enough cash flows to fuel the
company’s expansion plans. With the US economy showing signs of improvement and corporate
expenses on the upswing, the demand for luxury lounges will improve. The founders of Blaze are
confident that through a mix of the right ambiance and product portfolio, well defined marketing
strategy and customer relationship management it will be in a position to create a niche in the
market for itself.
