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Rose Petals – Sample Florist Business Plan
12
Pro Forma Profit and Loss
Year 1
Year 2
Year 3
Sales
$19,368
$10,357
$25,000
Direct Costs of Goods
$8,423
$1,855
$4,000
Other Costs of Goods
$0
$0
$0
Cost of Goods Sold
$8,423
$1,855
$4,000
Gross Margin
$10,945
$8,502
$21,000
Gross Margin %
56.51% 82.09%
84.00%
Expenses
Payroll
$725
$925
$1,000
Marketing/Promotion
$0
$0
$0
Depreciation
$0
$0
$0
Outside Services
$500
$500
$500
Supplies
$2,000
$2,000
$2,000
Repair/Maintenance
$2,800
$2,800
$2,800
Advertising
$350
$500
$500
Car, Delivery & Travel
$1,200
$1,200
$1,200
Accounting & Legal
$1,500
$1,500
$1,500
Rent
$4,800
$4,800
$4,800
Telephone
$650
$650
$650
Total Operating Expenses
$14,525
$14,875
$14,950
Profit Before Interest and Taxes
($3,580)
($6,373)
$6,050
EBITDA
($3,580)
($6,373)
$6,050
Interest Expense
$0
$0
$0
Taxes Incurred
$0
$0
$0
Net Profit
($3,580)
($6,373)
$6,050
Net Profit/Sales
‐18.48% ‐61.53%
24.20%
