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Rose Petals – Sample Florist Business Plan
8
M
ARKETING
S
TRATEGY
The marketing strategy is a vehicle through which a company’s product or services are made
visible to the wider audience. It is essential for an organization to have a seamless integration of
product, value for money price, well defined target market and strong engagement strategy, for
the business to succeed.
Rose Petal’s marketing strategy will focus on building a strong relationship with the local
community, businesses and event managers. As a retail florist the ability to create visibility on the
high street will also be a priority, especially to attract walk in customers.
The overall market approach will involve creating brand awareness through targeted advertising,
building relationships with the local community, using the website and working with event
management companies to generate corporate/larger business opportunities.
Web Plan – Rose Petal will offer the following products, designs and pictures of designs
on the website. This will give potential customers the opportunity to select designs and
order them on line. The company will also provide a toll free number for customers to
place orders.
Word of Mouth – Possibly the best form of marketing, Rose Petal will through a mix of
high quality products and strong customer relationships, build a loyal customer base.
The company will hope for strong recommendations from these customers.
Print Medium – Rose Petal will advertise in local papers and post flyers as a branding
exercise. Given the relatively high investments needed for print media advertising, the
company will use this option sparingly.
