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Rose Petals – Sample Florist Business Plan
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NDUSTRY
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NALYSIS
The US floral industry includes fresh cut flowers, cut cultivated greens, potted flowering plants,
foliage plants and bedding/ garden plants. The segmentation is shown in the figure below:
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Women remain major consumer of flowers. 79% of the market is held by women.
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Of the total purchase of flowers, 14% of the purchase is been made during calendar occasion’s
with the remaining being made during non‐c calendar occasions.
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