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Rose Petals – Sample Florist Business Plan
3
C
OMPANY
O
VERVIEW
Rose Petal founded by Sarah Johnson, is a retail florist shop based in
Huston Texas. In addition to retailing fresh flowers from the shop for
walk in customers, the company will offer floral arrangements for
weddings, funerals, parties and corporate events. There is a growing
need for a high quality florist in the locality and Sarah Johnson
sensing this business opportunity is keen to create a niche flower
boutique, to serve the local community and also the wider Huston
region.
Flowers have the potential to express emotions, with the market span to cut across all
demographic boundaries. Rose Petal will therefore, build strong links with event management
firms, corporates, hotels and most importantly local residents.
Rose Petal will have a dedicated toll free number for customers to place orders and believes that
there is an opportunity for it to leverage the power of technology and make the process of buying
and its delivery more simplistic. The company will set up its own dedicated website for customers
to view designs, get updates and also place orders for specific products and services.
The company hopes to make its presence felt by engaging with its target market through both
online and offline mediums, i.e. by selling through the retail outlet and marketing products
through the website.
V
ISION
“To be part of every emotional moment in an individual’s life”
M
ISSION
To provide best in class quality flowers and customized floral designs
Ensure customer satisfaction at every stage
Create quality designs with unique presentation models
Be part of the local community
K
EYS TO
S
UCCESS
Sustained high quality if products
Value for money
On time delivery
Personal touch to every design
O
BJECTIVES
The core objective of the venture is to sell high quality fresh flowers and their arrangements,
through unique designs and strong customer relationship management
