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Rose Petals – Sample Florist Business Plan
1
T
ABLE OF
C
ONTENTS
Executive Summary ........................................................................................................................... 2
Company Overview ........................................................................................................................... 3
Vision.............................................................................................................................................3
Mission ..........................................................................................................................................3
Keys to Success.............................................................................................................................. 3
Objectives......................................................................................................................................3
Products and Services........................................................................................................................ 4
Market Research ............................................................................................................................... 5
Consumer Trends on Buying Flowers ............................................................................................6
Industry Analysis ........................................................................................................................... 7
Marketing Strategy............................................................................................................................ 8
Operations Strategy........................................................................................................................... 9
Financial Considerations..................................................................................................................10
