Marketing Strategy
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Marketing Strategy
MyGroceryNeeds.com is first of its kind in America in the selected cities. It targets a niche category
of customers with specific needs. The needs of the market which was unattended by traditional
practices are needed to be catered. First there must be an awareness spread across the population
for converting the needs to demands. The marketing strategy is made to sustain the business.
MyGroceryNeeds.com is a disruptive technology destined to topple the traditional practices. The
marketing strategy will be aligned with the vision and mission to reach our objectives.
Situational Analysis
The traditional practice of buying grocery is characterized by:
1.
Manual Process
2.
Time Consuming
3.
Does not give best value for money
4.
Time constrained
5.
Inconvenient
6.
No Quality Assurance
MyGroceryNeeds.com home delivery services can be as much as 23% cheaper than compared to
current costs of customers visiting the store using their our car and spare time. Most of the e-
groceries are making home deliveries using a third party service provider, but we are giving through
our personal delivery van and executives.
