Marketing Strategy
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clients. We focused our team on delivering the promise of the previously unmet promises by our
competitors, helping to improve our internal performance.
Market Segmentation
We have identified the customers for our business:
•
Customers are aged between 23years and above.
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Customers whose house holds income is > $1,500/- Per Month.
•
If any customers are having dual income households.
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Customers / households with children.
•
Customers with education level above Bachelors, since they have to be educated about
internet and its usage.
•
Consumer who are looking for convenience; that means they do not want to invest time in
traveling and shopping.
•
Average commute time to work of customers.
•
Customers number of households with internet access and its awareness.
•
Customers & adults with credit cards access.
•
Last but important customers “Female shoppers”.
So we can justify our market segmentation by
Segmentation
Type
Variables
Geographic
Metro and cities
Demographic
Aged 25-44 years; No sex barrier; income above 15,000/-
Behavioral
Awareness & access to Internet; power of using payment
through it
Occasion
Planned for personal as well as public occasions
Benefits
Ease of purchase; power of freeness; Best quality provided
By having such data about the market & customers, we are at
Ease to identify the segment.
It can be readily reached.
We have defined our market segmentation to get a meaningful approach to the market. We have
encountered that the customers who are within our segment will behave in different as compare to
the others. The segments we have designed provide motivation to the customers in the sense of
price, quality product and timeliness. Apart from the traditional purchase, through our
segmentation, customers get the ease to shop in price as well as time.
Advantage relative to competition
According to the traditional market and its approach, we are not having any direct competitors, even
if they are provider of same products. Since we are providing, approaching & attracting with
something new strategy.
