Operation Strategy
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Operation Strategy
Our operations are carried out according to two approaches:
Business to Business (B2B)
In this category we are developing one to one customer relationship. Here customers are the
wholesalers & retailers. When it comes to a business it does not account for a single decision
making unit, because there is a great difference between selling to an individual and selling to a
business. Our business is composed of a number of distinct individuals and many different
people will likely to have an influence on the decision making process.
We are maintaining our relationship with the wholesaler, as a customer to go deeper to
maintain relationships with individual decision makers. We are not viewing our success just in
terms of how many new customers we can acquire but in terms of how deeply we can penetrate
our current customer accounts. Through this approach we are directly connecting the
manufactures to wholesalers and retailers and being as an intermediary service provider we are
gaining our share. We are reducing our inventory by establishing a closer communication
process with the suppliers in terms of input needs and procurement time frames.
Business to Customers (B2C)
As in this category our consumers do not care how the order is fulfilled so we have designed our
own supply chain. In this category we are selling hundreds of thousands, so we are keeping our
eye on statistical analysis of our customer base to figure out what’s going on at any point in time
with any particular type of customer.
