Marketing Strategy
30
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Unmet Customer Needs
We have identified the following pain points in the
industry that MyGroceryNeeds.com can get away
with.
1.
Convenience
In this fast paced life of metros customer does not
have time to drive down to the shop and get the
groceries. The drive takes petrol and time along
with traffic frustrations. The customer needs
convenience of door step delivery.
2.
Quality
The traditional system does not assure quality. We
plan to operate at 6 sigma and we would replace
any defects and customer satisfaction is our top
priority. Degradable quality leads to hassle,
inconvenience. Customers do not need those so we aim to take care of these requirements.
3.
Value for Money
eGorocery.com promises a great value for money for all its offerings. It promises the cheapest deals
in the market than any other methods as we provide discounts for all deals.
Our Offerings
Our offerings are very simple. The offerings can be categorized into the following categories:
Offerings to Suppliers
Our offerings to the suppliers are very lucrative at a minimal cost.
1.
Greater Reach
2.
Greater sales volume
3.
Easy access
Offerings to Customers
Our offerings to the customers are:
1.
Convenience
2.
Timely delivery
3.
Cheapest Deals
4.
Quality Assurance
5.
Value for money
We can get the sweet spot of the market.
Market opportunity analysis is complicated.
There are many competitors and even some
technology which are not right technology
currently running in the market. We have
clearly differentiates our business in the eyes
of our current and potential customers or
