Marketing Strategy
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In the meantime we are providing the facility in new but easily available & handled technology &
platform to do business with us. Even if there are huge competitors, we are providing the best and
secure services to the customers at their ease.
Ever since customers seeks specific benefits, so by assessing the current players performance in
meeting the customer standard will provide an indication of the potential for our company to move
in and win.
Market readiness of technology
In this particular sector we took into consideration of:
Technology vulnerability: We are enabling penetrating technologies but with respect to the
well-known in the market that is well defined and used by the customers and the end users.
Technology adoption: The ease and flexibility for adoption of new technology. So that our
customers can take advantage of the same.
Advertisement Strategy
This section is very important as per our business and the race of competition. We have planned the
different ways to promote and advertise out site.
•
Advertising it in the known & popular sites as
yahoo, Hotmail, MSN etc.
•
Indexing of our sites in different and popular
Search Engines and product & offers available on
our website.
•
Using media planning i.e. newspaper, television
advertisements & magazines.
•
Offering gifts in different occasions &
Celebration
The following are the proposed advertisement
strategies for MyGroceryNeeds.com.
Natural Search
This is achieved by registering ourselves in various search engines across like Google, MSN Search,
Mooter etc. They also optimize their page for improved page ranking.
Paid Search
By paying few sites to feature eBay as their preferred sponsored searches.
Rich Media
Rich Media / Multimedia advertisements featured in various sites.
