- June 27, 2022
- Posted by: BPlan Experts
- Categories: Entrepreneurship, Marketing, Startups
Google is a dominating search engine that has become the de-facto standard for millions of internet users. It is no surprise that eCommerce entrepreneurs turn to Google as an SEO helper to improve their website visibility in search results. Searching through Google can uncover new site extensions, various paid advertising options, and general tips for improving your eCommerce site performance. Let’s take a look at some of the best Google Hacks for eCommerce startups!
1. Know your competitors’ prices
Google is a dominant search engine and is often used to discover the best product prices across a variety of online and physical stores. Using Google Chrome’s “Incognito” mode can help prevent third-party trackers from logging your browsing history and using this information as a source for future competitors’ prices. Alternatively, eCommerce entrepreneurs can also set up a private browsing window on their computers to help them avoid these ads.
2. Use Google Keywords
Keywords not only contribute to search traffic but also determine the ads that are shown to people when they perform a specific search. One of the best ways to ensure your keywords receive organic traffic is by using Google Keyword Planner. This tool allows you to enter a search query and view over 55,000 key phrases that are related to that query. From there, eCommerce entrepreneurs can choose the exact keywords they want to target and see how much competition those terms have.
3. Use Google Trends
Google Trends is a powerful tool that allows eCommerce entrepreneurs to track and compare the popularity of specific terms over time. With Google Trends, you can find out which countries are searching for certain terms. Because people search for products across many different topics, eCommerce entrepreneurs can use this tool to discover new niche markets for their products. while doing eCommerce business planning, combining this with other tools and insights can help eCommerce entrepreneurs find new markets for expansion.
4. Use Google’s Webmasters tool
Google knows a lot about the issues affecting the performance of their sites and can provide eCommerce entrepreneurs with a tool to help optimize their site’s loading time. Using the “Page Speed Insight” setting in the “Search Engine Optimization” section of their Google Webmasters account, eCommerce entrepreneurs can see how many visitors their site is losing because of its slow loading time. eCommerce entrepreneurs can use the Google website optimizer tool to see which site pages and keywords are performing well.
5. Use Google’s website layout suggestions
Google is a sophisticated search engine and can make a variety of site layout suggestions to help improve the user experience of your eCommerce site. When eCommerce entrepreneurs add a new product to their store, they can select from several layout options that Google suggests. To help optimize their layout, eCommerce entrepreneurs can select from various vertical and horizontal settings for their product page. Also, Google suggests product listings that are similar in category and price which allows for knowing the competition.
6. Create Google My Business
With the growing importance of Google as a lead-generating tool, it’s no surprise that Google is offering new, advanced features to help eCommerce entrepreneurs create their Google My Business accounts. eCommerce entrepreneurs can now create a Google My Business account and create a single account for their store, customers, and reviews. This makes it easier for your business to be found on Google, and also helps your customers to connect through reviews.
7. Use Google Shopping
Google Shopping is an excellent way to boost your eCommerce sales. By listing products on this platform, eCommerce entrepreneurs will be able to see which Google Hacks are boosting their products’ sales. They can also use the site’s merchandising features to host product image stacks, product carousels, and product shelves. eCommerce entrepreneurs can also create product categories and stock management features to help manage their product listings and avoid seller fees. Consumers can also find products on Google Search and Google Product Search.
8. Use Google’s email listing features
If you sell products that require a subscription, or that are delivered via email, you can use the “Email Subscriptions” feature to create automatic sales lists. With this setting enabled, your customer’s email addresses are added to a list that is accessible in your account settings. Customers who sign up to this list are then shown an email that explains their subscription options and encourages them to purchase a subscription immediately. This can help increase subscription sales.
9. Find new site extensions
Google extensions are one of the best ways to help improve your eCommerce site’s search traffic. By identifying which extensions your competitors are using, eCommerce entrepreneurs can learn about new features that their visitors may find useful on their website. For example, eCommerce entrepreneurs could see if a competitor is using Google Analytics, an email subscription form, or an Order button. These insights can be gold for eCommerce entrepreneurs because they can take this information and use it to improve their websites.
10. Use Click-Through Rates (CTR)
Many eCommerce entrepreneurs fail to calculate the CTR of their Google Ads, which can lead to a large number of low-quality placements. eCommerce entrepreneurs can use the “Click Through Rate (CTR)” setting in their Google Ads reports for tracking the quality of their ad traffic. This setting will tell eCommerce entrepreneurs the percentage of their traffic that converted and is an important metric to ensure that they are getting the most out of your ads.
11. Use Google’s Knowledge Graph API
The Google Knowledge Graph API is a powerful tool for creating rich Google ads. The Knowledge Graph is a database that Google discovered can be populated with facts, concepts, and other information. By creating ads that incorporate a variety of visual elements from the Knowledge Graph, eCommerce entrepreneurs can create a more engaging ad experience for their users. They can build ads that have a greater chance of converting based on their user’s location, device type, and time of day.
12. Use Google’s Product Listing Ads (PLAs)
Google’s Product Listing Ads allow eCommerce entrepreneurs to add images, reviews, and pricing information to their product listings. This is especially helpful if you sell items that don’t require detailed instructions or products that are hard to photograph. Google’s Product Ads help you generate an average of $1,000 per month based on its internal data. This is a great option for starting your eCommerce business with zero investment. You can even use Google’s “product migrations” feature to sync your product data from other platforms to Google.
13. Track with Google Analytics
Google Analytics is a powerful analytics tool that can be used to track the behavior of your visitors. By tracking visitor traffic sources, such as search engines, their Google Analytics data can help eCommerce entrepreneurs track the impact of each source. Keeping track of their Google Analytics data can help eCommerce entrepreneurs identify which Google Hacks are working best for their site. This will let eCommerce entrepreneurs see how their site is performing relative to other eCommerce sites.
In conclusion, Google’s seemingly endless supply of resources and innovations and its partnerships with (and acquisitions of) other companies have made it a powerhouse. So, the tech giant’s hacks can help you master tools, boost sales, and optimize your digital marketing efforts. Google is the largest search engine used around the world, so most of these Google hacks will help eCommerce entrepreneurs get their websites to rank higher in search engines.