In the digital age, business planning has become much more than just a list of objectives. Business planning has the potential to be the most powerful tool for innovation and growth. Data must be at the center of this digital revolution. Data can help you predict trends and make better decisions, while also providing vital insights into your customers’ needs and behaviors. In this article, you will learn how to use big data to shape your startup strategy and grow your company’s revenue. Read on to learn how to get started with business planning in the digital era.

Why do you need Data-Driven Business Planning?

Data-driven business planning is essential for reaching your startup goals, and it’s important to start now. There are six reasons why data-driven business planning is so crucial:

    1. Big Data allows you to predict trends
    2. Big Data gives you insights into customers’ needs
    3. Big Data assists in decision making
    4. Big Data creates better communications
    5. Big Data helps you to reach your goals
    6. Big Data allows you to scale successful strategies

How Big Data can help your startup grow?

Big data is defined as the staggering amount of information generated by things like mobile phones, click-streams, sensors, social networks, retail transactions, and more. It’s a term that refers to the extensive amount of digital data that has been collected and stored over the years. With big data, entrepreneurs can better target their customers with customized products or services they are likely to be interested in.

Big data also enables startups to make predictions about how many people will buy a product before it is even manufactured. This helps entrepreneurs avoid overproducing products that may not be as popular as expected. Due to the growing importance of big data, professional business plan writers are extensively using it while writing a business plan for startups.

The importance of an inclusive data strategy

Big data should be a fundamental part of your startup strategy and not just an add-on. Too often, people focus on the data they have available to them and try to make it work for them. A better strategy is to think about what data you would like to have to optimize your marketing efforts. For example, if you’re trying to grow your customer base and learn about their preferences, there are many different things you could use as variables in your analysis. You could use geographic location or age as variables. And you should also think about what types of data you currently don’t have but would like to have.

What types of data should you use?

The first question that begs to be asked is what data should you use? Data can come in many different forms. Here are a few examples of the types of data you might want to incorporate into your business plan:

    1. Quantitative – This data includes facts and figures about your company, like sales and inventory levels.
    2. Qualitative – This type of data is based on in-depth interviews or surveys. It can be used to identify patterns, needs, and trends in your customer’s behavior.
    3. Behavioral – This type of data is collected from social media sites like Facebook and Twitter. A huge benefit of analyzing this kind of information is that it provides qualitative insight into your customer’s habits, which can help you better understand their needs and wants.

How to use data for better decision-making?

What startups need to do is leverage their data to make decisions. The more information you have, the better your decision-making process will be. Data helps you predict trends and make better decisions. One of the best ways to do this is by analyzing customer behavior patterns. By analyzing customer behavior patterns, you can build a better customer acquisition strategy for startups.

For example, if you’re going to launch a new product or service, you should consider the data collected about that specific type of customer. You want to know what types of products they purchase, how often they buy from you, how long they’ve been customers for, and other important details. You can then use that data to predict what would be successful in terms of sales.

Another way big data can help with decision-making is by determining which marketing campaigns are working best for your company at any given time. This can be done through marketing attribution tools like Google Analytics or Adobe Analytics. With these tools, you’ll have valuable insights into who visits your website and what leads them there in the first place (besides your SEO efforts). This information will allow you to adjust your strategy accordingly and focus on what’s working best for your business instead of wasting time on ineffective methods (like advertising channels).

Prioritize your data sources

The first step in your business plan is to prioritize your data sources. There are three main types of data: customer, product, and competitive.

    1. Customer Data: This type of data will help you conduct market research and analyze the needs of your current and potential customers. You can use this data to create better customer experiences as well as develop products that have more high-value features.
    2. Product Data: This type of data will help you create successful marketing campaigns and determine what products are profitable while also identifying which ones should be discontinued.
    3. Competitive Data: This type of data will help you identify the strengths and weaknesses of your competitors while allowing you to outperform them with innovative technologies.

Collect the best data available

To get started with setting up a business plan in the digital era, you need to start by collecting all of the best data available, and then figuring out what your product’s value proposition is. This formula is best applied to a small business or startup venture. A big advantage can be found in starting with the end game for your company: the customer’s point of view. That way, you can make sure that you are focusing your efforts on what will be most You want to make sure that what you’re relying on is accurate and credible. Make sure that your data is coming from reliable sources and is as recent as possible.

Make better decisions with strategic analysis

Strategic analysis is a process of identifying and evaluating the opportunities and threats that a company faces, intending to determine what the company should do. One of the most important functions of business planning is to help you make better decisions. Effective strategic analysis can help you predict trends, identify opportunities and solve problems. Data can provide vital insights into your customers’ needs and behaviors, so data must become a part of every decision you make.


The future of business planning is data-driven. Startups that want to succeed in the future need to know that investing in data is essential. And the best way to do this is by getting your hands dirty or by hiring a business planning consultant. The best way to start incorporating data into your decision-making process is by identifying what you need and what you want to know, then finding the data sources that can provide those answers. It’s time to stop depending on gut instinct and take control of your startup by making decisions based on facts.

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Author: BPlan Experts
BPlan Experts ( is one of the world’s top business planning and startup consulting firms. With over 1800 clients located across 80 countries, BPlan Experts is an authority in startups and entrepreneurship. BPlan Experts specializes in providing end to end support to entrepreneurs and startups to include ideation, feasibility. business planning, funding assistance, implementation support, and scaling up of operations.
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